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Web Writing Rules | 5 ways to avoid writing content that no one will read

 Every time you write content for either your own website or another website, you definitely want to provide the best quality content. However, even excellent content can fade and disappear if it is not unique enough.

Web Writing Rules | 5 ways to avoid writing content that no one will read


You may be able to write a comprehensive marketing guide that is as good as a specialized book. However, when there are hundreds of similar great guides, and a few thousand of the same product of lower quality, how can your product get attention in such a situation?! How do you ensure that the content you write can be read by the audience? How does he get the attention he deserves? Here are 5 ways you can do this and avoid writing content that no one will read.

1- Search the existing content

1- Search the existing content

It's hard to find a completely new idea that hasn't been tackled yet, especially in some content-rich areas like marketing. Here you have to narrow the scope of your search, and touch on the parts that did not get much attention. Before you start writing about a particular topic, first research the content already on the Internet on that topic. Is there high quality content online? If so, writing about this topic might be a bad idea. Ask yourself: Is this content high quality but out of date? This might be a good opportunity for you to write about and talk about the topic. Are there some strong competitors but few in number? Here you can draw attention to your content by looking at it from a different angle. If the content provided is in-depth, talk about it broadly and generally. Even if it is wide, go deep into it. In short, think outside the box and approach the idea from a different angle or perspective than what is there.


2- Choose a topic that users are searching for How do you think people find content on the web? It 


requires an interest in a particular topic, and then research on it. If no one is doing research on your content, no matter how good it is! Because no one reads it. Then you have to choose a topic that users are searching for. Get inspired by visiting websites where users ask questions and search for answers, such as Quora. What problems do these people face, and how can you provide them with high-quality, satisfactory answers? Users often do a search on the Internet before accomplishing a certain task or when they want to gain new knowledge. The first case is very suitable for home pages or product pages, but it is not very useful for writing news articles. So, always look for questions that people are seeking to gain new knowledge with, as it is this type of content that will ensure that you get the most interest from your readers.

3- Focus on the quality and length of the content

3- Focus on the quality and length of the content

Your Google rating increases when you provide quality content. Many complex algorithms have been developed to analyze and determine the quality of written content on the Internet, and Google's algorithm is considered one of the most complex that has been developed in this field. So short, low-cost content won't work in the long run, so don't get carried away. Steer clear of shortcuts, and devote enough time and effort to creating content. List the sources you used to write, do the necessary research, analyze the data and make the content you write valuable. Don't worry too much about content length, keyword density, or keyword density. When content is of high value and quality, it will automatically pop up and stand out from the online content.

4- Beware of Exaggeration in Quantity One of the content marketing techniques in the past years has 


been to publish hundreds of thousands of articles targeting different keywords in all fields, in order to build a strong presence on the Internet. But Google has discontinued this technology, and now it is better to publish a few high-quality content. Popular blogs publish once or twice a week, but since the content they provide is of high quality, each of these articles achieves excellent Google rankings.

5- Support the content by promoting it well

The process of advertising and promoting content involves a lot. It is not just about automatic sharing of content through RSS feed. Sharing content may be a fresh start, but promoting through this method will end as soon as you stop posting. Instead, you can do the following: Connect with other bloggers and show them your content. Find people who are asking about a topic you've come up with, and share what you've written with them. Try paid ads to get more attention to your page or site. Keep in mind that you will not always be number one with the content you write. But with perseverance and continuing to improve the content, you will undoubtedly ensure a strong presence on the Internet, and build you a strong base of followers.

The process of advertising and promoting content involves a lot. It is not just about automatic sharing of content through RSS feed. Sharing content may be a fresh start, but promoting through this method will end as soon as you stop posting. Instead, you can do the following: Connect with other bloggers and show them your content. Find people who are asking about a topic you've come up with, and share what you've written with them. Try paid ads to get more attention to your page or site. Keep in mind that you will not always be number one with the content you write. But with perseverance and continuing to improve the content, you will undoubtedly ensure a strong presence on the Internet, and build you a strong base of followers.
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